5 Lip Collection Essentials

We’re so excited to talk lip care, lip color, and of course our top five essentials you seriously have to include in your makeup bag.

You might feel like you use the same lipstick you’ve always been obsessed with over and over. We tend to go for what we know looks best, and that’s okay!!

Maybe it’s time to try something new? Break up your routine for a fresh and natural look you’ll always go back to. Our LuLu lip collection has everything you’ll need to maintain perfect lips AND it’s made with organic oils and natural waxes. In our book, it’s never too late to start taking your lip care seriously.

Simply add a lip treatment into your routine or a primer before applying lipstick or gloss. It’s the best way to keep makeup on longer. There’s less leaving lipstick on your coffee mug in the morning. Yes please!!

Our essentials:


A lip primer that locks down lip color, prevents fading and bleeding, plus treats the lips. Prepare your lips for the long day ahead with Lip Fix lip primer. Loaded with Collagen Tripeptides to diminish fine lines and repair lip texture.

Lip Fix holds color in place, and reduces fading and feathering. Color applies more smoothly and lasts longer. This nude silky primer is the perfect foundation for your favorite lipstick or lip gloss.


Natural peptides Maxi-lipT and DermaxylT plump and hydrate lips, smooth fine surface lines and improve lip contour by stimulating collagen production. The patented ingredients have been proven to minimize the appearance of current and prevention of future wrinkles. 24/7 Lip Treatment will increase lip volume up to 40% as proven in clinical trials after applying three times daily for 29 days.


Sleek, brushed aluminum Sketch Stick pencils for lips are retractable and refillable. Lip pencils are enriched with avocado oil for ease of application. Refilling is easy-simply pull out the empty cartridge and replace with a new one. Refill cases contain two pencil cartridges. Refills sold separately.


Our natural lipstick caresses and cares for the lips. These pure mineral lipsticks offer brilliant color and natural moisture with Vitamin E coupled with Grapeseed and Jojoba Oils. Made with organic oils and natural waxes, these lipsticks moisturize and smooth the lips. This product is gluten-free!!

  1. Lip Gloss

Lip gloss with high shine color that pampers lips with Green Tea extract and antioxidant Vitamin E! Perfect for a casual night or work day makeup look.         

You’re ready to go with these 5 LuLu essentials.

Put on a red lip and take on the world, girl!! (or simply take on the week ahead)

-XO LuLu FaceCo.


Summer Makeup Glow Essentials

skincare essentials

If there’s one thing every woman wants to do, it’s GLOW. Who doesn’t want smooth, even, vibrant skin? It doesn’t come for free, however. We love our “Essentials” set—also known as the African Red Tea Botanical Gel Cleanser, Double Back BB Cream, and Day Break Eye Treatment—because it’s perfect for any age range, and provides that glow we all desire if you stick to it! These are things every woman should have in her beauty regimen (hence the ‘essentials’ part).


daily cleanser gentle

African Red Tea Botanical Gel Cleanser
Something everyone needs is a good quality cleanser, as it does the most important job. Many cleansers are harsh on your skin, but not only does this cleanser have an infusion of soothing African Red Tea, it also contains a number of natural botanical elements, so you can rest assured that your skin will not be dried out or irritated by any harsh chemicals. Yes, those ingredients also mean built-in antioxidants! Can you say smoothing and brightening? Yes, please. With daily use of this cleanser you’ll nourish, brighten, hydrate, REPEAT!


anti aging eye treatment cream

Day Break Eye Treatment
One part of our skin that NO ONE likes is those dark under-eye circles. Which, if you’re over the age of 18 or have ever had to rise before 8 AM, those dark circles have probably already made an appearance. This eye treatment can be applied to eyes prior to makeup or throughout the day to revive and refresh that under-eye area. It will work to moisturize the delicate tissue around your eyes, which you’re never too young or too old for— you should always be proactively preventative or working to be restorative. This eye treatment also works to diminish the appearance of fine lines and wrinkles, because who wants to be punished for laughing with lines around our eyes? This product is simply age defying, which means you’ll be ever-glowing.

Double Back BB Cream
If you haven’t heard, BB = Beauty Balm, and EVERYONE is talking about it because of its multi-tasking properties. The BB cream glow is the talk of the town, and a must-have for any modern lady in 2018. Not only does it provide a layer of light, even coverage, but it also hydrates and primes your skin. AND, you’ll shed years when your BB cream diminishes the appearance of pores and fine lines. For those moments when you don’t want to commit to a full face of makeup but need a quick pick-me-up glow that’s great all around, you’ll want to reach for a BB cream.

While we all want glowing skin, it’s up to us to put in the work to get it there! No matter if you’re a skincare guru or just a beginner, this set of products can get you there in no time and deliver the essentials right to your skin.


Meet our Model of the Month! Name: Tammy Winstanely. Age: 48. “Girl on the go, yoga teacher in training, working professional, and soccer wife. I hit the ground running. I need a beauty routine that gives me a quick polished look in 5 minutes or less!

My go to LuLu faves are Fit and Flushed for a natural healthy glow… no fuss! Add some Brow Wow brow cream and I’m good to go! Eyebrows can make or break your face. Did I mention my fabulous lashes? Out the door in 5 minutes flat!”

Inspired by the Past

80s inspired modern look

In the world of beauty, trends come and go… and then come back and go again… and come back and go again. As beauty trends evolve, we find creative ways to be inspired by looks of the past, and can tweak them to be more modern so that they fit in seamlessly with the styles of today. Here are a few ideas on how to take some classic looks from the past and give them a 2018 twist.


20s inspired look


The 20s
When you think of the 20s, you think bold eyes with winged liner, red lips, and rosy cheeks. The truth is, those things haven’t really gone out of style, but we are however pairing them all together less often. The combination of these components can make a look that can be too much for your day to day (if you aren’t a flapper), so you can bring it to 2018 by only using one or two components of your traditional 20s look at a time.

Try some winged liner without the heavy eye to match. Instead of dark shadows, go for neutrals close to your skin color, or if you really want your wing to pop, keep your eye bare with just a primer or concealer as your canvas. Make sure your wing is sharp and angular instead of round and curved to make it more modern.


20s wing modern look


Rosy cheeks and red lipstick give us images of flappers with pouted lips, and the good news is, these elements are still pretty trendy, so it won’t take much to make it current. Go for a bold, fire engine red to stay true to the 20s trend, and a bright rosy pink to bring that flushed element to your cheeks. However, instead of applying in a circular area just on the apples, blend your blush out into your cheekbones for a more natural look.

So although you can ditch the pin curls and pearls, you can still see the 20s inspiration in this look.

The 60s
The 60s were the years of the flower child, you know the image: natural, bronzed skin, long, flowing hair, and inspiration taken from the earth. Although we want it to appear that we’re wearing minimal makeup to conjure up this 60s inspiration, you should still use your products to secure a gorgeous base.

The staple of this style is natural, bronzed skin. For this reason, you won’t want a heavy base, but you will want to even out your skin so that it glows. The Mineral Moisture Tint is lightweight and sheer, which will bring out that natural radiance. Follow up with bronzing the contours of your face with the Fit and Flushed beauty balm for a real luminescence.

Earthy tones will keep your look natural and warm. When choosing eyeshadows or a lip color, go for neutrals that won’t distract from your gorgeous skin, but instead tie in to make the whole look cohesive. After all, that should be the star of the show! Pull it all together with a natural brow by taking a your Brow Wow spooly and applying in loose strokes, or take your brow product on the brush end and apply a coat to your existing brows, instead of drawing more in. This will darken your brows for a stronger look, but won’t sculpt them into an angular arch. For a natural look, this is key! By taking these elements from the 60s and updating them, you’ll have the modern flower child’s natural bronzed look.


80s look inspiration


The 80s
The 80s were all about color, baby! Although we won’t be straying back into the territory of bright neons and loud prints, we will be introducing pops of color into our looks. The 80s weren’t afraid to pair and layer colors together in the same look, and although we know our blunders now, we shouldn’t be afraid to take inspiration from this either! By toning it down we can make it more modern and wearable.


blue eyeshadow


Instead of going for a cloud of blue on our eyes, we can transform a blue eyeshadow into a blue liner using the Stuck On You Fixative. This provides a pop of color without being too overwhelming or jarring. Because it is still pretty subtle, that allows us to be able to pull off a pink lip too! The combination of blues and pinks are so 80s, and how can we pass that up? Pull this color into your cheeks by strobing your temples with a shade of pink to tie it all together.

An illuminator can add an extra touch that really modernizes the whole look, because who doesn’t love a little highlight these days!? Use our Skin Illuminators to find the color that best fits you and go from 1988 to 2018!


Meet our Model of the Month! Name: Tammy Winstanely. Age: 48. “Girl on the go, yoga teacher in training, working professional, and soccer wife. I hit the ground running. I need a beauty routine that gives me a quick polished look in 5 minutes or less!

My go to LuLu faves are Fit and Flushed for a natural healthy glow… no fuss! Add some Brow Wow brow cream and I’m good to go! Eyebrows can make or break your face. Did I mention my fabulous lashes? Out the door in 5 minutes flat!”

Give the Gift of LuLu

lulu gift card

That special day of love is just about here! Looking for a last minute gift for someone you love!? Show them you care when you give the gift of LuLu!

Although we’ve traditionally celebrated Valentine’s day with our significant others, you can show anyone you love them on this day, from your best friend, to your mom, sister, or your special someone! Show that person you care about some love when you gift them a LuLu gift card or their favorite product.

If you know exactly what your loved one likes and want to give them a thoughtful gift (in their favorite shade!) browse our selection and grab them a product! Know your sister needs a new red lipstick? Get her our Matte Lipstick in Scarlet.  Maybe your mother-in-law has been looking for a new anti-aging element for her skincare. Try our Time Bombs.


lulu gift cards valentine's day


Or maybe you have no idea what they need, that’s okay! You can always grab one of our LuLu gift cards. Nowadays many people are preferring gift cards because they then are able to have some choice in what they receive. So whether you just aren’t quite sure about their taste, or you know they would enjoy a shopping spree, you can always count on the reliable option of a LuLu gift card!

You can have them wrapped in our super cute gift card boxes or get a simple e-card, and are fillable with amounts from $25 to $500.

We have many loved ones in our lives, and we want them to feel like the best, most beautiful versions of themselves at all times, so why not show them you care on this special day when you give the gift of LuLu? And if you are the loved one, we say drop them some hints you want a LuLu gift!

Sculpting Your Face with These 5 Highlighter Tricks

highlighter tips and tricks

Highlighter is a blessing in a bottle (or compact, stick, etc… whichever you prefer). It lets you shape, sculpt and illuminate your face in a variety of ways that can enhance and transform your look. You may think highlighter is just for your cheeks, but we’ve got a few tricks to highlighting other areas of your face that will illuminate your look.

Cupid’s Bow
Use a pop of highlighter on your cupids bow to draw attention to the shape of your lips, and give the impression of fuller lips. This plays up the shadows and highlights of your lips to make them appear poutier. Mix up your application tactics: most just apply with a slight tap of their finger for a pouty look, but the more precisely you apply it, the more you can define the shape of your lips.


best easiest highlighter tricks cheekbones

Tip of Nose
A small blot of highlighter to the tip of your nose can help to sculpt and define its shape! This simple little helper gives the impression of a more pointed tip. Many are fans of the “exclamation point”: a line of highlighter down the bridge of your nose with a small pop of highlighter on the tip! Use a small brush to apply for the most control.

Can you say brow lift? (Non-surgical of course!) Our eyes can sometimes look dark, with our browbone casting a shadow over them and making our faces look hollow. Many already use a light color of eyeshadow just under their brow when doing their eyes, so why not take it a step further and use a highlighter? This will brighten up your eyes and pull your look together!


highlighting your cheekbones and temples

Now, we all use highlighter on the apples of our cheeks, but how about stretching it around the sides of our eyes and into our temples? Instead of applying a harsh, concentrated line of highlighter in one spot, blend it out into a C-shape around your eyes for a dewy, glowing look. This will give you that sun-kissed glow instead of a heavily packed highlight, and also elongate your face. No need to be heavy handed — a light dusting will make your whole cheekbones shine with the right touch!

Inner Corner of Eyes
A huge eye brightener, this trick is one that we’ve taken from eyeshadow tricks. Like with the browbone, we usually put a light color in the inner corners of our eyes if we’re looking for an additional pop, and a highlight can act like a spotlight for your eye! It’s a great trick for opening up the whole eye, and giving a glamorous feel without being over the top. Make those eyes pop, ladies!


Meet our Model of the Month! Name: Tammy Winstanely. Age: 48. “Girl on the go, yoga teacher in training, working professional, and soccer wife. I hit the ground running. I need a beauty routine that gives me a quick polished look in 5 minutes or less!

My go to LuLu faves are Fit and Flushed for a natural healthy glow… no fuss! Add some Brow Wow brow cream and I’m good to go! Eyebrows can make or break your face. Did I mention my fabulous lashes? Out the door in 5 minutes flat!”

New Year, New Skin

new skincare new years

Happy New Year, beauties! 2018 is here, which means you’ve likely come up with a list of resolutions you want to stick to. Hit the gym, save more money, watch less tv, etc. Well, here’s one more to add to the list that you may not have thought of: your skin! This year, we think you should resolve to take better care of your skin.

What better to invest in than something that comes with you everywhere: your face! Think about it, we place so much focus on covering up our imperfections instead of trying to correct them. We think in 2018, it’s time to shift the focus to proper skincare!

Here are some starter tips that you can’t go wrong with, no matter your skin type. Stick to these for a general rule of thumb, and add other treatments into the mix at your discretion.


bettering your skincare routine

Wash your face twice a day.

Be sure to wash your face once when you wake up in the morning to ensure you’ll start the day with a clean slate, and be rid of all that sweat and bacteria that can accumulate overnight (much of that is from your pillow case, yuck!). You’ll also want to wash your face at night, to wash off any makeup and cleanse your face of the day’s germs, toxins, and pollution that can cling to your skin. Tip: to help with this, make an effort not to touch your face during the day (yep, add that resolution to your resolution)!

Moisturize after washing.

You may not realize it, but lack of moisturizing can do long-term damage to your skin. Your skin can get especially dry after you wash it, since many cleansers strip your skin of naturally produced oils — which are essential for your skin to stay plump and hydrated! So while you may be thinking you’re doing your skin a favor by giving it a good cleansing, you still need to bring that moisture back to keep it supple and youthful longer. Frequent moisturizing can actually be preventative, and ensures your skin won’t be cracked and damaged as it ages.

Exfoliate at night.

You may be doing everything else right – cleansing, moisturizing, etc. – but you may need to take that extra step that we sometimes ignore, if you want to get glowing skin. Dead skin builds up on the surface and can be what’s holding you back from clear skin (after all, buildups are the main cause for blackheads and zits!). Exfoliation gently removes this skin and clears out your pores, and rids your skin of any accumulated sweat, dirt, and other debris. Make an effort to exfoliate and make way for clear, glowing skin.


skincare needs custom blending

Be proactive.

The most important part of skincare, not only now, but in the future, is being proactive about protecting your skin from the elements. Try to incorporate sunscreen into your skincare and makeup whenever you can. You may think its unnecessary, but the sun’s rays can always poke through and do damage to your skin, even if you don’t notice it right away. Make sure your foundation has sunscreen included in it for daily protection! You can even get a custom blended foundation from us.

It’s time to turn over  new leaf and really start thinking about what your skin needs, and incorporating that into your routine. When you start to better your routine, you’re bound to see noticeable differences.


MEET OUR MODEL OF THE MONTH: Jamie Szantyr is a 36 year old lifelong native of Connecticut. Jamie is a retired professional wrestler turned personal trainer, having traveled the globe appearing on worldwide television and Pay Per View during her time in wrestling. Now, Jamie is a NASM Certified Personal Trainer in Danbury, Connecticut, and has dedicated her retired professional wrestling life to assisting others in achieving their fitness goals. As a professional wrestler for over a decade, Jamie put her body on the line every time she stepped into the ring, to live out her childhood dream as a professional wrestler and to entertain the millions of fans watching.

Now, Jamie spends her time putting herself back together in the gym while assisting with her clients’ fitness needs. Those living in Connecticut that wish to make this healthiest and fittest year of their life can email Jamie for her personal training services at BodybyJamieLynn@gmail.com. Mention The Lulu Face Company in your email and receive a complementary one hour consultation with Jamie at Platinum Fitness Gym in Danbury, Connecticut. Sky’s the limit!

What’s the Best Foundation for Your Skin This Season?

foundation for winter dry oily skin

Let’s be clear here: foundation is important. More important than your eyeshadow, liner, or lipstick, in fact. It’s the base upon which your whole look will sit, and unlike a mascara or liner, it’s much easier to tell when a foundation just isn’t right for you. Many struggle with getting it quite right, leaving their skin looking dull, flaky, shiny, patchy…you name it, the wrong foundation can bring it about.

Add an extra element into the mix: seasonal changes. Winter is the most dreaded season of all for makeup lovers, because it brings a complete change in your skin. Glowing, dewy skin turns dry and lifeless. That’s why it’s important to understand exactly which type of foundation works for your skin this season. Never fear, LuLu is here to help! Here’s a quick guide.

First thing’s first: shade. Unless you’re a superhuman, glowing amazon (or using a tanning bed, which we do not recommend!) you’ll likely lose your summer glow by a few shades this winter. Take this into consideration when swapping out your foundation, because there’s nothing more obvious than a glaring line of foundation along your chin separating the color of your face from the color of your neck. Try a lighter shade of foundation to match the color of your neck, and use a bronzer to bring that suntanned glow back into your look (WITHOUT the fake n’ bake!).



custom blend winter foundation


Dry Skin

Say it with us: it’s all about HYDRATION! Sorry ladies, but if you’re a powder kind of gal, it’s time to store them away for the winter. Look for foundations that have a hydrating element to them, or are liquid-based instead of traditional powders, which will cling to dry patches and emphasize flaky skin. Simply using a moisturizer before application might not cut it when you’re out and about all day, so you’ll want to wear a foundation that includes something that moisturizes all day long. Try a tinted moisturizer, like the Mineral Moisture Tint!


Oily Skin

For those of you that notice your oil will just not subside, even in the winter, we recommend going with a powder-based foundation to absorb any excess oil. The trick is also to use a finishing powder, keep your skin fresh and clean without excess shine. Be sure to moisturize after washing your face during these drying months to keep a healthy shine present.


Combination Skin

Or as we like to call it: the worst of both worlds. You may be shiny, but still have loads of dry patches. For this, we recommend going with a cream-based foundation, like the Cream to Powder Foundation. It will go on smoothly as a cream, but transform to the lightweight, even coverage a powder gives you. It’s also buildable, so you can focus on areas that are oilier or areas that are drier.


Keep in Mind!

Just because it’s winter doesn’t mean you should slack on the SPF! It’s ALWAYS a good idea to have a foundation that has sunscreen in it to protect from the rays at all times, and stop any visible signs of aging in their tracks. SPF can also prevent dry skin by protecting and repairing it.

Dry air = dry skin! Your skin is thirsty this season, so ALWAYS remember to moisturize, especially after cleansing. Many face washes are drying, and strip your face of the natural oils you need for your skin to stay lively and bright.

Winter makes your skin look duller, so pair your foundation with something that adds a bit of shimmer or luster if you want to bump up the glow! Incorporate something like LuLuminescence to lose that winter flatness.

And don’t forget, you can always have a custom foundation made to fit your needs. Maybe your skin can’t be put into a box, so let us make something that works just for you!

The Winter Skincare Problem

winter skincare treatment moisturize

Any person with a face (so, everybody) knows winter is perhaps the worst time for your skin. Cold temperatures and low humidity tend to leave us with tight, dry skin that is not only unsightly, it’s also uncomfortable. Because there is less moisture in the air, we tend to have less moisture in our skin.

So we try to load our skin up with the proper moisturizers, but sometimes that only provides a temporary fix. We have bad news for you: that scaly winter skin is also due to the use of heaters. And since we know nobody wants to give those up in sub-zero weather, it’s time to start combating that dry, cracked skin with a proper winter skincare routine.

You want to change your products from the ones you may have been using during the summer and fall months, because while they may help your skin in certain ways, a lot of these products are extremely drying. Pair this with the dry winter weather and this can be incredibly damaging (nevermind unattractive) for your skin! So, what should you do?



winter skincare hydrating moisturizing dry skin

Up Your Moisturizing Agent 

Some moisturizers don’t provide the adequate amount your skin needs in the drier months. Since there is less moisture in the air, the moisture in your skin evaporates sooner, meaning you’ll have to replace all the moisture you’re losing much more often and at a greater level. The Double Back Age Defying BB Cream ups the moisture and hydrates your skin without leaving it oily or greasy, and is also an effective multi-tasker!

Add a Serum

Some think serums are unnecessary when they already use a moisturizer, but a serum is the best way to get a more potent surge of whatever it is you need – vitamins, minerals, or in this instance: hydration! The Skin Infusion Serum in “Hydrate” drenches your skin with Sodium PCA, a natural amino acid, and Prickly Pear, a powerful humectant, that easily attracts and retains moisture on the skin.

Try a Differently-Formulated Cleanser

Let’s talk about face wash – you may think you’re helping your skin by cleaning it, but that’s not always so, ESPECIALLY during the winter. Many formulas strip your skin of natural oils, so while they are cleaning the surface of your skin, they also make it harder to regain that moisture, and this is especially damaging in the wintertime. A gel cleanser is not so stripping and is far more hydrating, opting for a creamy, light texture instead of a liquid-based one. Go for nourishment with the African Red Tea Botanical Gel Cleanser instead!

Don’t Forget Those Chapped Lips!

Sometimes chapstick doesn’t always do the trick. A lip treatment is a bit stronger than a chapstick, and plumps your lips with additional ingredients like vitamins and collagen that not only soothe them, but make them appear fuller, removing fine lines and painful cracks. Reach for the 24/7 Lip Treatment next time you feel your lips getting a bit dry in that cold weather!

Finding Your Everyday Essentials

essential beauty products everyday

Not liking the makeup routine you’ve sunken into? How can you change this and re-discover your everyday essentials all over again? Well, we’ve got a few suggestions for you. First, it’s time to be honest with ourselves. Ask yourself these questions:
How much time do I want to spend getting ready? What am I looking for in a product? What do I want to emphasize or hide? Where am I going?

We want to help you feel like the best you when you put on your “go-to” face. While everyone has their own unique traits they work with, we like to think there are essentials out there that are perfect for anybody. See how these stack up in your routine and with your specific needs.

Here are our can’t-go-wrong faves and why they work for most!


beauty necessities everyday makeup


Deep Dive Micellar Cleansing Water 
Let’s start with what makes this one unique. The great thing about micelle molecules is that they act as magnets to lift dirt, oil, and makeup from the face and eyes. Because this cleanser lifts impurities, all it takes is a gentle swipe to remove, instead of damaging your skin with harsher exfoliation. It’s not just a cleanser, either: it also works to tone and repair skin, and let’s face it, who couldn’t use a little R&R for your skin? This is also a cleanser that is gentle on the skin due to extracts of poppyseed, prickly pear, and white lily, so your skin will be feeling fresh and new no matter how sensitive it is.

Shadow/Cake Liner Palette
Adding a palette to your beauty arsenal can bring your look to life in a variety of different ways or occasions, and all the different colors mean you don’t have to stick to the exact same thing every day. A palette is an essential item in any makeup bag because you can mix it up without having to purchase any new colors. Since LuLu has a line of fully customizable palettes, we suggest filling your palette with colors that flatter in multiple occasions for your go-to colors, and selecting a couple that can be for special looks. No matter what kind of eye makeup you wear, you can customize this to fit your needs. Do you usually forgo a heavy black liner? No problem, swap it out for a neutral or add another eyeshadow.

Mineral Powder Blush
Who couldn’t use a little livening up in the cheeks first thing in the morning? No matter the shade of your skin, everyone looks a little glowier with a slight flush added to the cheeks, and we think having a great quality blush in your beauty bag is essential. Even if all you want to do is throw on some mascara and call it a day, swiping on some blush can liven up your face in one simple step. Our pressed mineral blush is a luxurious formula free of oils, talk and fragrance, so it’s ideal for any skin type.

Fit and Flushed Bronzer
Want to take that flat skin a step further? We think it’s safe to say everyone wants that healthy bronzed look. However, in the winter months it can be a little harder to obtain it naturally. Thinking you could use a boost in your flat dull skin? Try Fit and Flushed to add a bronzed glow; the shade is perfect for any skin tone and because it’s buildable you can adjust just how much of that bronze you want, whether it’s just a dash or you want to be shimmering like a gold mine!

Forget Perfection – Rock the Casual Look

casual looks

When you’re looking to cut your getting ready time in half and still look amazing, the best route is to go for a more casual look. A look that doesn’t rely on everything being ‘perfect’, may be a little (stylishly) messy, but still makes it work.

Some looks are marked by precision – perfectly sharp brows, full lips, straightened hair, but the casual look can be just as fashionable with far less work involved. Here’s how to make your casual look chic and stylish, and no one has to know you put more than a few minutes into creating it.

Instead of reaching for the straightener or curling iron, go for a stylish low ponytail with volume. This can also include a twist in the back, or your hair wrapped around your hair tie if you want to get fancier with it. A low ponytail is classic and chic, and can be seen on all the runways yearly. Add a little volume to it by teasing around your hair tie for a little bit of a messier look, and angling it so that it has some bounce to it.  And just like that, your bedhead is instantly fierce!



Lip stains are the new liquid lipsticks. They’re easier to apply and always look good. If you want the look of a tinted lip to add a slight pop of color to your face, but don’t want to commit to the precision of applying a lipstick, you can apply it in a ‘stained’ way instead. Apply by patting the lipstick onto your finger instead of directly onto your lips with an applicator. From there, you can pat it into your lips, and you’ll have control over how opaque you want it to be. The good news is a stain is easily buildable! You can also apply more towards the center than the edges for a more doll-faced look, or all over for complete fullness. A stain isn’t as overpowering as a lipstick but still gives you that vivid color to liven up your face.

Undone brows are way more fashion-forward than groomed ones, so saving some time and forgoing that perfect brow can actually be looked at as more fashionable. Look to any runway, and you’ll largely see models that have a more natural brow, so you know this look is stylish! These brows are a little bit overgrown, fuller and lack the perfectly sculpted look of a trimmed brow. Instead of filling your brows in solid, just groom them enough so as to add a little bit of life to them. Make sure you can still see the individual hairs instead of a solid canvas. You’ll save on the time it takes to perfectly fill them in and make sure they’re even.



Show off your natural skin a little bit more. And after all, no one’s skin is perfect. But there is something refreshingly beautiful about the uniqueness in your bare skin – like freckles or beauty marks – that you can’t get from a full face of makeup. It exudes that effortless, confident beauty.  Of course not everyone is blessed with flawless skin, so try to only use product where needed. Concealer is perfect for under eye bags, covering redness, an unsightly blemish, or other things you don’t completely love about your skin. You can also opt for a bb cream instead of foundation if you aren’t completely comfortable going bare-faced. A bb cream provides evenness but still lets your skin look like skin.

Smudged eyeliner can give you an edgy look that does not require perfect application. The rocker-chic look is marked by smudged, buffed out eyeliner that seems to be a staple for all your favorite stars. If you don’t want to worry about meticulously lining your eyes but still want the depth and edge of a darker eye, you can smudge out your eyeliner. You can use either a traditional eyeliner pencil or use eyeshadow with a liner brush. Buff out your liner with a brush so that it appears more blended instead of in a straight line. It can be as smooth or as messy as you wish, but still provides a relaxed and casual look.

When you want to walk out of the house feeling like a supermodel but achieve that in less than 10 minutes, it can seem like the odds really are not in your favor. A casual look can still be chic. Now throw on a sweatshirt and some boyfriend jeans and rock this laid back (but still ever so stylish) look!

5 Tricks to Try with Concealer

liquid concealer hacks tricks

Using a concealer is an art and a science. While different from foundation, it can still be used as a tool to cover up unsightly spots or dark circles. But none of us are strangers to a concealer disaster: you’ll have to be precise in order to make it look natural. While most have it down, using concealer also comes with a few tricks you can apply to take your look to a 10! Check out some of our favorites.

1. Use it to sharpen your features.

One of our favorite concealer hacks is using it to carve out areas we want to emphasize in our face, almost like a form of contouring. The best example is using concealer to enhance your brows. You can trace the outline of your brows with concealer using a flat brush, and blend into your skin to enhance the shape of your brows by making them look sharper.

You can also use it as a way to sculpt the shape of your nose by highlighting down the middle of your bridge. These little details are just as important and can really enhance the rest of your look subtly without over-contouring.

2. Choose a shade that’s lighter than your skin tone.

Many make the mistake of using a concealer that is identical to their skin tone or foundation shade; this is actually not what you want to do! Since what you’re trying to cover up is usually darker (dark circles under eyes, bumps or blemishes that usually produce a shadow, etc.) you’ll want to choose a lighter shade to counteract. A shade or two lighter should do the trick: light enough to counteract darkness but not too light as to wash you out. Most of the reason you notice a blemish is because it is darker than your skin, or is raised so that it produces a shadow. By overcompensating and making this area lighter, you are balancing out what is unsightly. Think about it: when you use foundation over dark circles, they are usually still visible. Try a shade lighter and watch them disappear!


concealer brush tips tricks

3. Apply in dots or lines.

Since concealer tends to be thicker and more opaque than foundation, you won’t want to apply it in full onto the areas you want to cover. Try applying in dots or lines so that it is blendable and sheer enough to still give natural-looking coverage. Over-applying may result in having to completely take it all off. It can be hard to spread or even out if you apply too much.

Many tend to apply in triangle shaped areas under the eyes and blend outward as they see fit. Try to avoid blending out into the sides of your eyes or face, as it is not always needed there.

4. Blend with a sponge.

Application technique is important when working with concealer. Again, since it is more opaque than your average foundation and you are working with a lighter color, it can easily cake up and wash you out if applied incorrectly. Brushes tend to push the product around without picking up or blending areas effectively, so use a beauty sponge, or if you have to use a brush, use a bigger one.

Apply it in triangles under the eye that can be blended back into your normal skin color without spreading too far into other areas of your face. You’ll also want to pat to blend as opposed to smearing or dragging the product, so that you’re picking up product and smoothing it out at the same time.


concealer brush application blending

5. Be sure to set with powder.

Just like your foundation, concealer has a lifespan during the duration of your day. You can extend the wear of it and make it look more smooth & polished by setting with powder. Concealer has a tendency to get cakey or settle into the creases under your eyes if left to its own devices. Setting will remove excess oils and mattify.

Custom Blended Concealer by LuLu

Here at LuLu we offer the ability to custom blend a concealer just for you! Have your choice of color, consistency, texture, and add whatever additional elements you’d like to it! In the pictures above, we have custom blended a Liquid Concealer to include a Hydrating Booster and a Firming Booster, suited exactly to our client’s needs! This may be the perfect option for someone with some lines that is wanting to avoid a cream-based concealer. Get your own custom blend to suit your needs!

Why You Can’t Ignore Skincare

importance of skincare

When makeup is at the forefront, it’s easy to forget about skincare. Instead of working to better our skin it can sometimes be simpler to cover up with makeup. But we can’t forget about skincare! It’s an important component that should be included in every woman’s beauty routine.

There are tons of reasons why skincare should still be a part of your routine. For one, even if you love wearing makeup, your makeup looks even better when it’s applied onto healthy skin. Don’t work to cover up, work to enhance the beautiful skin you’ve earned. You should also be proud of your skin and want to show it off, even with a bare face! We don’t always have makeup at our disposal, and it’s a shame that we should hate the way we look without it. We’ve all heard one of our friends say something along the lines of “ugh, don’t get me in this picture, I don’t have any makeup on today!”. We should all feel like we look good even without makeup. With great skincare, your skin can be the star of the photo.


deep dive micellar cleansing water skincare

Taking care of your skin also helps with anti-aging, because who wants to start seeing wrinkles before they really have to? Adding skincare to your plate can aid in the prevention of dark spots, fine lines, and wrinkles. Premature aging of the skin is frequently caused by improper or lack of skincare. Things like leaving your makeup on, not washing your face enough, or failing to moisturize can have you seeing early signs of aging. Plus, you’ll want to take care of your skin to rid it of those free radicals and toxins in the environment. Taking simple measures with skincare can make a huge difference in the end when it comes to youthful skin.

When your skin looks good, you feel good. How about good skin days every day? When you arm your skin with the right nutrients and skincare, it can really shine! Skin is an organ after all, and it’s in our best interest to take care of it and keep it healthy. Show off that internal glow on the outside and let everyone see you radiate!

Now for the solution! We’d like to introduce your skin to the new LuLu skincare line! From cleansers, to BB cream, to treatments, we’ve got the tools to rejuvenate, replenish, and take care of your skin from the outside in. Here are just a few of the options we have for reclaiming that skin of yours and making it glow!

You can check out the entire line here!

Introducing a New Way to Shop: Custom Palettes!

custom palettes

We can all identify with purchasing a full makeup palette but ignoring a large portion of the colors for our favorites. You might have bought it for a handful of the shades and just accepted that there were going to be some others you would never use. Well, say goodbye to paying for wasted products!

With our new line of custom palettes, you can hand-pick the products and shades you love, making sure no spot goes to waste! Fill a palette with your go-to’s so that getting ready is easier and confined to one single palette. By using bigger pans we let you focus on colors that we really enjoy instead of opting for a palette packed with 15-20 small swatches. The bigger pans also make for easier product pickup and allow for bigger brushes! They’ll also last longer than smaller swatches.

Custom palettes are great because you can choose an array of colors based on your own personal preferences and colors you regularly wear (meaning you won’t have to constantly avoid that unwearable green in your favorite palette). You can pick the colors YOU know flatter your skin tone or eye color, select more of the products you need, and eliminate the ones you don’t. Bonus: because we believe in conscious beauty, these palettes are also eco-friendly!

How does it work? We’ll break it down for you.

Our palettes come in 4 distinct layouts, which make it easy for you to customize just how many spots you want to designate for each kind of product. Our palettes contain spaces for primers, blushes, eyeshadows, and eyeliners, with different shade options for each category!


custom eyeshadow palette blush


You’ll fill a palette by:

  1. Pick your palette layout
  2. Select a space
  3. Select your product type (Large spaces are for primers and blush, small spaces are for eyeshadow and eyeliner. Make a palette for one type of product, or mix and match!)
  4. Select your product option. (Some products have multiple options! For example, we have two different primer options, SensationalEyes or Eyelights Primer)
  5. Select your color

The palettes come in 4 different layouts! Which one works best for you?

Blush and Eye Primer Palette

(4 large spaces) 

This palette is perfect to designate to all your must-have blush shades with an additional space for a primer of your choice. With multiple shades of blush, you’re sure to find a few options that work for you. You can also have your choice of primer and primer shade! SensationalEyes gives you an even, nude coverage, while the Eyelights Primer gives a slight shimmery base, which can also double as a highlighter!

Blush or Eye Primer + Shadow Palette

(2 large spaces, 6 small spaces)

This is our go-to for the essential palette. You can cover all your bases by using products of all types in this palette. Fill your two large spaces with blush, primers, or both! You’ll also get 6 smaller slots for our Eyeshadows and Pressed Cake Eyeliner. Tip: We like to mix 4 eyeshadows with your traditional black and brown liners, so you have the basics ready for any look! We prefer the whole shebang to cover all our bases, we don’t need anything else out of a palette when we’ve got this one!

Blush or Eye Primer + Shadow and Tool Palette

(2 large spaces, 4 small spaces, space for tools)

This palette is perfect for those who want to stock up on their brushes, because it comes with two additional tools to pair with your selected products. Select your blush, primer, or both, then pair them with 4 eyeshadow (or eyeliner!) shades. This palette includes a brush to apply your blush evenly so we’d definitely recommend choosing a blush option to pair it with. You’ll also get an eyeshadow applicator!

Shadow and Liner Palette 

(9 small spaces)

Eyeshadow junkie? This is the palette for you! With 9 available slots, you can choose any color eyeshadow your heart desires with some room for eyeliners, too! With 19 eyeshadow shades to choose from, you can even make multiple palettes by color scheme. Fill this entire palette with eyeshadows or sneak some eyeliner in to complete the full eye look! Create palettes by tone and color scheme or create a palette that cover all your bases with every unique color you could possibly want!

Select a palette for us to make just for you, exactly how you want it, here!

Inner Corner Strobing: A Highlight for Your Eyes

inner corner strobing highlighting

Listen up ladies, because we’re bringing you one of our favorite current trends. We’ve heard of strobing before, but how about inner eye strobing? All the It Girls are doing it! This pop of shimmer is the best way to add some red carpet, Insta-worthy glam to a look that’s lacking. All it involves is adding some color to the inner corners of your eyelids, whether you choose a shimmery shadow, a pop of color, or a highlighter.

Why do we love this trend? For starters, this look gets you on the fast track to looking more awake! With just a few pats of a eyeshadow, you’ll go from just-woke-up to bright eyed & bushy tailed. Using a light or pale color opens up your eyes and makes you look much more awake.

What should you use for your strobe? Well, its up to you! Some opt for a highlighter, an eyeshadow, a blush, etc. The trend typically calls for something bright, shiny, vivid, or pale in color to brighten up your eye, but some trendsetters have been taking things in a different direction with matte pops of red or blue to bring some life to a dull look.

The best way to apply your product of choice would be with a small brush, since you will most likely be using a pressed powder product. Use a small fluffy brush to blend out the edges of so that it blends seamlessly into your skin. Although you can apply with your finger, it will likely be packed more densely, and your finger may not be as sanitary as a brush.


eyeshadow strobing inner corner highlight

Some are even taking it a step further and using color in interesting ways. Here are some of our favorites:

Make it fall: When we think of fall colors, we typically don’t think of the pearly pinks or periwinkle blues that this trend looks best in. Some trendsetters have given this look a twist, and instead of using light colors to brighten their eye, they’ve used darker fall colors, like burnt orange, terracotta, or burgundy to add a dimensional  hue to their eye.

Monochromatic: we love monochromatic looks that fashionably match our makeup to our outfits. Don’t be afraid of color! If you’re wearing a mustard yellow shirt, tap a hint of a matte yellow into the corners of your eyes. It won’t be so much that it’s overpowering, and will tie your whole look together.

Glam it up: Go all the way with the glam! Choose a shadow that has full on sparkle, like a gold or silver, to go for a more glam look. You can even add this to a full eye look to take it to the next level.

This small little addition can make your look, and is on trend to be the style of the season. Strobing is a super cute, super easy way to jazz up your look, whether your thing is glitter, matte, or shimmer.

Your Run-Down on the LuLu Brush Line

lulu makeup brush line

Sit down and read up because we’re giving you a guide to all things brushes here at LuLu! It can be difficult to choose which brush is right for which area of your face, which is why we’re here to clarify each and every brush’s purpose so you’ll have no trouble at all. Here at LuLu we offer 8 original brushes, each with it’s own use. Let’s give you the run-down.


Blend and Perfect 

This brush is for concealer, which is typically applied under the eyes to conceal bags or dark circles. Occasionally you’ll use it to cover a blemish or spot on the rest of your face, so the tip is precise and accurate. The soft bristles make it perfect for applying and blending around delicate areas like your eyes.


Get Even Foundation Brush 

This brush will leave your foundation streak-free and blended. Designed for even coverage, this brush is shaped so that it can easily get all the angles of your face. This brush is versatile enough that you can pair it with both liquid and cream foundation for that same flawless coverage!

It’s a Fine Line

Love playing around with liner? This pointed liner brush is perfect for drawing a wing or defining your lower lash liner. It works well with wet or dry products, so you can use a gel liner or an eyeshadow for a crisper or smokier look. This brush is angled, giving it perfect precision for when you’re working on those details.


lulu brushes line makeup


You’re Blushing

Like the name of this brush suggests, you’ll have a rosy glow after using this brush! The perfect taper of this brush ensures ease of application and a smooth, seamless addition of color. Use it with blush to highlight and sculpt cheekbones or with bronzer to accentuate contours of the face!


No Time Line

Looking for another precise eyeliner brush? Check out this one, it’s perfect for lining your lower lash line! Maybe you work with details for unique looks? This flat liner is perfectly precise, with stiff bristles to make working small that much easier.


Sable Lip Brush

We think everyone needs a lip brush! Ever find the perfect shade of lipstick but hate the applicator? That’s where a lip brush comes in. You can use it to perfectly line your lip or to completely fill in. It’s also a perfect tool for when you’re working with those dark colors that require precision. The tapered end makes for greater accuracy, so your lips will be looking fierce at all times!


In the Shadow

This is the essential eyeshadow brush! It can be used for laying down color or blending, and its chiseled fluff creates the perfect shape to master both dramatic looks and natural ones. Here’s an idea: you can pack on the color then use this brush to blend your corners out into a smokey wing!


Cast a Shadow

This brush is a small angled fluff, making it perfect for your lid, socket, and crease areas. Talk about versatile! Just change your blending technique with each and see how this brush works in all applications.

4 Makeup Tips to De-Age

makeup tips de-age

As we get older, we have to change the way we apply our makeup in order to suit the differences in our skin and features. Although we love the laughs that gave us those laugh lines, they don’t always look the best with our foundation. There are several tricks to hiding our imperfections and looking younger, from the shades you use to the way you apply. Ready to turn the clock back 10 years? Let’s go!


1. Moisturize under your foundation.
Let’s start at the base! As we get older our skin can appear drier and more cracked, so it’s important as ever to stay hydrated and keep that skin moisturized. If your skin is already dry, foundation tends to cling to dry patches and make them even more evident. Trust us on this one, it’s not a good look! To combat this, make sure to moisturize right before you apply your foundation by using a thin layer underneath. Let it absorb and dry for a few minutes, then apply. Your foundation will go on more smoothly, and your skin will look supple and radiant because of the added hydration!
Bonus tip: use a foundation that’s slightly yellow in tone to warm up the skin. This tint will make your skin look healthier and more youthful.

2. Use liquid concealer in problem or dark areas.
This one isn’t rocket science, lightening dark areas helps to brighten up the rest of your face, and brightness=youthfulness! Almost everyone over the age of 18 has dark circles under their eyes even if they did get a full night’s sleep, and they have the uncanny ability to at times show themselves through foundation. Counter this with a liquid concealer and blend in with a Beauty Blender for light, even coverage. You can also dab some concealer onto dark spots or marks that age your face. Take a step back and look at the new you—you’ll be sure to look 10 years younger.


3. Ditch the dark eyeliner and the powder.
Here’s a 2-for-1 tip: these are hugely aging elements of a beauty routine. If you’re older, these are two things you’ll definitely want to avoid. Powder can cling to all the imperfections those that are older may not be too fond of, like fine lines and wrinkles, and dulls your skin even further. Dark eyeliner tends to make eyes appear smaller, and black can be pretty heavy on most. Choosing to use these products can age your face even if you look youthful as ever. Opt for a moisturizing foundation that provides some sheen or dewiness instead for a healthy glow. Try not to use a dark liner on your lower lash line, but if you must, opt for a brown instead. It looks far more natural and subtle as opposed to heavy and jarring.

4. Apply with a makeup sponge.
Many use brushes and end up frustrated with the way their foundation sits on their skin, but a makeup sponge can make all the difference. Instead of using a brush, next time you’ll want to grab your Beauty Blender. Applying with a sponge like this pats the makeup into your skin gently instead of rubbing it around, which sets strangely into wrinkles and fine lines. If you use a brush to apply, you’ll likely notice that throughout the day your makeup will separate from the lines in your face and cause heavy creasing, which just emphasizes those lines you’re trying to lessen! A sponge provides even, airbrushed-looking coverage that won’t crease.

Contest + Giveaway: Name our Body Glow!

body glow naming contest giveaway

Have you heard about our latest giveaway? Listen up, trending this fall: healthy skin! Forget the fake + bake, give your skin the love it deserves by moisturizing! We are so excited to introduce some new products to the LuLu line!  Just one thing – we need YOUR help with naming our new Body Glow! By suggesting a name for our new product you will be entered for a chance to win 3 full-size products: the newly named body glow, Fit and Flushed, and one nude nail shade!


body glow naming contest giveaway


To enter:

1.  Follow us on Instagram
2.  Comment a name suggestion here (this will be line 1 of your comment)
3.  Tag 3 friends (same comment, line 2)

Bonus: Regram this post for an extra entry!

One winner will be selected  09/11 and announced on 09/12. This promotion is in no way sponsored or endorsed by Instagram, Facebook or any other party. By entering, you are confirming you are at least 18 years of age. US only. No purchase necessary. Void where prohibited by law.

Kick Up Your Heels—Look Pedicure Fresh Every Day!


Love the look of a fresh pedicure but hate to spend upwards of $30 every 1-2 weeks? Here are some tips to look like you just walked out of the nail salon every day.


  • Trim your nails evenly. Make sure to trim and file in a horizontal line to give a cleaner appearance and avoid the growth of ingrown toenails. After trimming your nails, be sure to clean underneath and check for any excess debris.
  • Don’t ignore your feet in the shower. Shower time is also pedicure prep time. When in the shower, don’t forget to wash your feet! Many people forget to take a scrubbing to their feet thinking the soapy water running down their bodies will do enough, but you may still be leaving dead skin.
  • Exfoliate, exfoliate, exfoliate! Exfoliating your feet will also help to give a softer feel and a smoother appearance. This will remove the dead skin cells that cause callouses and rough dry patches, and reveal a fresh new layer of baby-soft skin underneath.
  • Don’t forget to stay hydrated. Just like drinking adequate amounts of water is important for the skin on your face, hydration is a key component to avoiding dry and cracked feet. You can also moisturize to counteract any dryness that has already begun to appear. At night, spread your favorite lotion, butter, cream, or oil on and slip into some cozy cotton socks. When you wake up, your feet will look supple and the bottoms will be soft and smooth.
  • Keep them covered. When around the house, don’t walk around barefoot. This will contribute to calluses, dry patches, and dirt collecting at the bottom of your feet. Instead, opt for some slippers or socks.
  • And of course, make them pretty! Snazz your toes up with your favorite LuLu Face Co. nail polish. There are an array of polishes that not only make your toes look pretty and colorful, but also work to strengthen and moisturize your nails.

Feel Better About Your Products: Vegan and Cruelty-Free!

vegan cruelty free

In this post we wanted to focus on another element of our line that is just as important as what you can do with a lipstick or an eyeshadow. LuLu prides itself on having a line of cruelty-free products with an additional focus on vegan products. We think it’s an important responsibility to provide products that are cruelty-free in an industry that has an overwhelming amount of products that are not.

Many of us find moral conflict with the standards of animal testing, and we hate having to purchase products that were tested in this way, no matter how pretty the shade of lipstick. By providing a line that is full of cruelty-free products, we hope that those who are passionate about this issue will have another product line to add to their beauty regimen, or those that currently use products tested on animals will consider making the switch over. The change starts with each and every one of us! The more brands that get involved in the industry and choose cruelty-free testing, the bigger the change we can make.


vegan nail polish

We provide products that are vegan for this same purpose. Many choose to use vegan products only, because while some may be cruelty-free, some other products still use animal byproduct, which some suspect are obtained by less than humane methods. We understand the difficulty of having a smaller selection of products to choose from, and that many vegan consumers may not be able to find what they need in some vegan product lines. So we made our own! We carry a wide array of vegan products, ranging from foundation to nail color.

Currently, the vegan products we offer are any shades of the Natural Vegan Lip Colour, Nail Polish, Flawless Finish High Definition Powder, and Natural Foundation, as well as any custom blended product you request. In these lines you’ll find a range of 5 lip colors, made with organic and natural waxes to smooth and moisturize lips, 15 nail polish shades with every color in the spectrum, and an additional top and base coat, and 6 different foundation shades. These products are also free from harsh chemicals, and provide natural vitamins and moisture. The vegan lines fulfill this same purpose for those that don’t want products that can be traced back to the exploitation of animals, and works to provide a product line that they can be proud of consuming.

We love our furry friends, and believe that animal testing is unnecessary and wrong. Something used to make you beautiful shouldn’t come from something so ugly! Buying a LuLu product means you can apply your lipstick with a smile and a clear conscious. We hope we can be a small part of the beauty industry changing for the better, and by providing a line with these options it’s easier for customers to make the switch to products that are better for all living beings.

The Color of Spring: Mauve

mauve spring colors flowery

Mauve is the color of the season! Anywhere you look, beauty insiders will be telling you if you aren’t rocking some sort of mauve shade, you’ll be severely out of style this season. We think it’s appropriate – after all, mauve reminds us of flowers, which seem to be blooming in abundance right around this time of year. What better time to be inspired by nature? Incorporating mauves into your look can give the image of a warm flowery glow.

The great thing about mauve is it isn’t a single shade (like periwinkle or forest green where we can picture exactly what they look like), it’s a range of shades. Mauve ranges from pale purple-pinks to dusty roses, so you’ll have plenty of opportunities to incorporate colors like these into your looks. It’s also a color that essentially looks good on anyone, no matter the tone or shade of their skin!


mauve spring colors eyeshadow palette

Mauve is a color that can be used in any part of your beauty routine — we’re talking eyes, lips, nails, even cheeks! It’s easy to incorporate and make a look out of because it’s such a versatile, wearable color, but that doesn’t mean you can’t also take some risks with it. Here are some ideas to create the chicest mauve looks of the season!

Eyes: Halo eyes are the biggest look right now because they can be subtle or they can be glamorous. A halo eye is simply a clear distinction between a lighter and darker color; the darker color surrounds your eyelid like a ‘halo’ allowing your eyes to look bigger and your eyelids to be more defined and dramatic. This would work perfectly with a smokey mauve eye, using a darker mauve to create the halo effect. You can also create a smokey wing out of mauve eyeshadows instead of liners. Simply draw a wing with a mauve powdered shadow, and blend to create the hazy look. Use a darker color towards the ends of the wing to create more definition.
Use the Smoke and Mirrors Blush and Shadow Palette to create this look.

Lips: We think liquid lipstick is the best way to go with mauve, so that you can achieve a distinct, clean outline. Our favorite LuLu mauve tone is Bar None — it goes with practically anything you choose to do with your look! We also LOVE custom mixing our liquid lipsticks so they’re exactly the color we want. Whether you want your mauve to be a little dustier, muted, or vibrant, you can mix with other colors to achieve this. For a lighter color, you can mix with white liquid lipsticks meant for precisely this purpose. For a rosier mauve, mix with a pink to tilt it more in that direction.


mauve spring colors liquid lipsticks

Cheeks: Have you ever seen anything prettier than blush with a mauve tint? It adds a unique touch, even if the rest of your look is simple it can jazz it up and make it far more interesting. It’s subtle, but striking enough to make a true difference. Applying a touch of mauve to the apples of your cheeks brightens up your face, and since it’s not such an obvious, heavy-handed trick you may have people wondering what exactly it is that makes your look so great. Highlighting is also huge again — complement the mauve touch on your cheeks with a glowing, dewy highlight.
Use The Artful Eye Blush & Shadow Palette to achieve this look!

Nails: We have the perfect, classic color of the season in Secret Love. Keep it simple with a solid coat (we can never hate on a simple nail) or get a little creative. You can go in with a sponge and a darker shade to create an ombre look, making them a little bit more unique, but still rock that classy look that LuLu loves!

Go on then, be mauvelous!

Skin Mapping: What is Your Face Trying to Tell You?

face skin mapping

When you see a breakout, you may just think you haven’t been washing your face enough or you’ve been touching your face with your hands too many times throughout the day. But actually, noting where you tend to get breakouts on your face can actually be a reflection of your internal health. It’s called skin mapping. Skin mapping started as a form of traditional Chinese medicine that helped to determine where things may be going wrong internally. The skin itself is an organ, and can actually provide insight that represents the state of your body’s internal health and let you know where you need some help. Skin mapping divides the “facial landscape” into 14 different zones, each zone corresponding to a specific function of your body. If you break out in one of these zones, it can be traced back to some sort of imbalance in your body, and from there you’ll have an idea of where to better your physical health, which leads to improvement in your complexion.

What is your skin trying to tell you?

Zones 1 and 3: Left and right hemisphere of your forehead.

Breakouts on your forehead are connected to the bladder and digestive system, and likely mean your body is struggling to eliminate toxins. Breakouts in this area are usually derived from unhealthy food choices, excessive alcohol consumption, or lack of sleep. The good news is, this is a pretty easy fix. Start by drinking more water and eating more whole foods to help your body purge toxins, make better choices with food, get at least 7 hours of sleep each night, and eliminate or reduce alcohol consumption.

Zone 2: Middle of your forehead, between your eyebrows.

This zone is related to the liver, and again has to do the most with diet. Noticing a breakout in this area may indicate you have a food allergy or your body does not agree with something, like lactose intolerance. This could also be from excessive alcohol consumption, where as a result the liver is working extremely hard to filter out toxins. Lessening the consumption of rich foods, alcohol, and something you might have an intolerance or allergy to can help clear this right up.

Zones 4 and 10: Left and right ears.

Although most don’t frequently experience breakouts near their ears , this highly sensitive area indicates an issue with the kidneys. Feel your ears, are they hot, too? This may be a result of stress, also. To counteract this, cut down on any caffeine or alcohol and double up on water to help with kidney function.



Zones 5 and 9: Left and right cheeks.

Breakouts on your cheeks may suggest the underlying cause of respiratory issues. Those that smoke, have asthma, or find themselves in polluted air (those who frequent cities or spend a lot of time in traffic) may notice this issue. Breakouts in this area may also indicate a slow metabolism or low absorption of nutrients. You can improve these issues by exercising to promote better breathing, and by choosing options like vegetable juices for more nutrients. If your area has an issue with air pollution, try keeping plants that are known to clean the air inside your home. Also, a less serious issue may simply be that your face comes into contact with unclean things, like your phone or pillowcase. Try washing both of these items regularly.

Zones 6 and 8: Left and right eyes.

You may not necessarily notice breakouts in this area, but dark spots may be present. This is also related to the kidneys, and can indicate dehydration and poor elimination of toxins. Both of these issues can be resolved by increasing the amount of water you drink daily. Carry a water bottle with you so you won’t have an excuse to go without it!

Zone 7: Nose

Discoloration on your nose is connected to circulatory system function, like blood and heart issues. This could mean something like high blood pressure, or simply be mild rosacea. You can fight this by taking a vitamin B supplement, which will help to fight redness and skin congestion. Heart issues can come from bad circulation or high blood pressure, but both of these things can be helped by the introduction of exercise into your life, and by the addition of cayenne or garlic into your diet. Refrain from using any spices, avoid spicy foods, alcohol, and coffee.

Zones 11 and 13: Left and right jawline.

Breakouts in this area are usually connected to pre-menstrual symptoms in women that often line up with their cycle. Unfortunately these are harder to counteract as they are naturally occurring, but you can see your doctor to be put on or regulate medication.

Zone 12: Chin.

Chin breakouts indicate a hormonal imbalance, which also relates to your menstrual cycle. They  are also brought on by stress, which affects the hormones. Find ways to calm yourself, because it may be taking a physical toll on your body. Yoga and exercise may be a solution.

The chin area is also connected to the small intestine, so it’s possible that these breakouts are also caused by poor diet or possible food allergies. Foods that contain too much sugar or too much fat can cause breakouts, but you can add probiotics like yogurt into your diet to reduce them.

Zone 14: Neck.

Adrenal stress and hormonal imbalance can bring on breakouts in the neck area, sometimes even leaving your neck flushed. Avoid hormone-contaminated meat products and try to stay away from dairy.

Pay attention to what your skin is trying to tell you! Overall, what you put into your body and how you take care of it is reflected in the appearance of your skin, so do your best to maintain a healthy lifestyle, or else you’ll have to see the repercussions of it whenever you look in the mirror.

Your New Favorite Beauty Hacks


Makeup has been around for centuries, which means there’s been plenty of time for people to come up with tricks to application. We’ve all thought “I wish there was a better way to do this” when doing up our face, right? Well we’ve compiled some of our favorite beauty hacks that we wish someone had told us sooner! Now we find ourselves using these tricks in our day-to-day. So read on, your makeup routine will never be the same.

Rocking a bright pop of color on your eyes? Cover your eyelid with white eyeliner as a base or primer in order to make the pigment of the eyeshadow really pop. This white base will counteract any coloring on your eyelid to provide a blank canvas. This will make the shade of the eyeliner more intense and really pop against the color of your skin.


Mastering the cat eye can be tricky. Many try to do a quick swoop and find themselves trying to correct a mess. For winged eyeliner, don’t be hasty. Draw out your wing in pieces. First, draw an angled line outwards from the corner of your eye to define where your wing will end and how angled it will be. Next, line your eyelid to your preferential thickness. Connect your angled line with your lined eyelid, and then fill in the space inside! Voila, cat eye by numbers.



Perfectly curled lashes are the key to making your eyes pop. However, if you don’t get that initial perfect curl, applying mascara can be pointless. Our favorite tip for getting the best movie star lashes is to heat up your eyelash curler with a blow dryer before use. Think about when you blow dry your hair—the heat paired with a styling tool can change the natural pattern of your hair and keep it intact. Heating up your lash curler works the same way, just aim your blow dryer at your curler until it is heated. Let it cool a bit, as we don’t advocate for burning your eyelids, but make sure it’s still warm enough to style your lashes. Gently press down with the curler until your lashes fan to your liking, then apply mascara to ensure they hold.

Whether you prefer solid or liquid lipstick, everyone knows application has to be extremely precise or you run the risk of ending up with a lopsided, overdrawn clown mouth. Everyone starts at a different point, some start in the middle of your lips and work outwards; some start at the edges and work inwards, and so on. One of our favorite tips for applying lipstick is to start at the cupid’s bow. Draw a small x on your cupid’s bow with your applicator so that the top lines align with the outline of your lip. This will define your outline and give you a starting point to work from and guide you towards achieving a straight line to the corners of your mouth. We love this trick because a defined cupid’s bow gives your lips a strong, bold look. Outlining first, then going back to fill in is the best way to get a clean, precise look, instead of building up and going over lines which can make them look bulky and uneven.

Many beauty stores sell packages of blotter paper upwards of $15 depending on the brand. For those of you lucky enough to stay shine free all day, blotters are absorbent papers you can pat your face with when oil starts to seep through your foundation, allowing you to keep a matte face. But we say save your money! Generally, most napkins will do this trick just fine. Next time you pick up a latte from Starbucks, grab a few extra napkins to stash in your car for the next time you see your skin getting shiny. Because they’re tinted brown, it’s easier to see just how much oil you’re pulling from your face, and they’re also super absorbent. And—they’re free. If you have extra coffee filters laying around the house, these also work perfectly, too.

So You Forgot to Take Your Makeup Off Last Night


So you slept in your makeup last night. It happens. You get home from work and don’t want to do anything but throw yourself onto your couch. Sometimes you’re comfy in bed, about to go to sleep and just can’t bear to get up. Other times you get home late at night and washing your face is the last thing on your mind. Or sometimes you simply just forget. Whatever the reason, we can’t keep using these as excuses. The truth is, failing to take your makeup off and going to sleep in it is extremely harmful for your skin, and we need to make a conscious effort NOT to make a habit out of this.

Why is this so much worse than simply going a 12+ hour day in a face full of makeup? For one, your skin’s rejuvenation time is during your slumber. During deep sleep, healing hormones like melatonin and growth hormone are released at much higher rates than they are during awake time. This is how your skin repairs itself and performs cellular regeneration. Sleeping with makeup on puts these things at a great disadvantage, because you’re hindering your body’s ability to work on these other crucial things.


Failing to remove your makeup can lead to things like the early development of wrinkles, breakouts, and dry skin. Wrinkles develop from the collagen breakdown that occurs from exposure to free radicals (things you should normally be washing off at night), and can eventually lead to visible signs of aging. Those with more sensitive skin have probably noticed in the past that they have a nice new friend on their face waiting to greet them in the morning! Breakouts are extremely common after sleeping in makeup, because it oftentimes leads to clogged pores, leading to pimples.

Aside from the makeup on your skin, you’re also failing to cleanse your skin of all the dirt, grime, and bacteria that has accumulated on your face throughout the day. Even though it may be invisible to the naked eye, it’s still there. That aside, you’ll also transfer your face full of makeup to your pillow, so you’re essentially just stewing in your old makeup. Pretty gross, right? Even further, if you don’t wash your pillows regularly, chances are the next few nights you’ll be sleeping in this makeup again when your face meets the dirty pillow. Have we convinced you yet?

So, what can you do now?

First thing’s first – remove that makeup ASAP!


The Take It All Off! Makeup Remover will do the trick. This product is gentle, and will soothe as it removes any trace of makeup.

Or you can opt for a cleanser, which has a slightly deeper clean than a makeup remover and helps to improve the condition of your skin.

The Deep Dive Micellar Cleansing Water helps to cleanse, tone, and repair skin in a single step. Micellar water uses molecules as magnets to lift dirt, oil, and makeup from your face.

The African Red Tea Botanical Gel Cleanser is also a great reactive measure. It contains a peptide compound that reduces the appearance of wrinkles, so you can help to counteract the wrinkle-producing effects that come with sleeping in your makeup.

The best thing you can do is try to ensure that you won’t make this mistake again. There are a ton of different hacks you can use to remind and motivate yourself.

  1. Put a sticky note on your mirror. If it’s in front of you, you’ll have to read it. This will serve as a reminder for when you genuinely forget. It will also hold you a little bit accountable: if you read it but are feeling lazy and don’t wash your face, you can’t feel bad for yourself when you get a breakout the next day.
  2. Keep makeup wipes by your bed. This is the perfect option for when you come home late from a night out with friends and want to go straight to bed, or you worked a long day, are exhausted, and can’t bear to get yourself back up and go to your bathroom. Makeup wipes aren’t our favorite option, because although they get a decent amount of makeup off, sometimes you may just be spreading it around, and most often you won’t be meticulous enough to get it all off. But it’s better than nothing! This is the best last resort option, and is effective enough to get some good cleansing.
  3. If you often get off track with other duties and forget to take off your makeup, set an alarm on your phone to remind you. Additionally, if you have a consistent routine you usually stick to, this will also help you integrate this step into your routine.

What we’re saying is, you absolutely need to take your makeup off at night in order to ensure the health of your skin! At times it can be difficult or annoying, but with the right care you can learn to make a habit of it. So make sure to take your makeup off before bed, you’ll feel SO much better!