Let’s be clear here: foundation is important. More important than your eyeshadow, liner, or lipstick, in fact. It’s the base upon which your whole look will sit, and unlike a mascara or liner, it’s much easier to tell when a foundation just isn’t right for you. Many struggle with getting it quite right, leaving their skin looking dull, flaky, shiny, patchy…you name it, the wrong foundation can bring it about.
Add an extra element into the mix: seasonal changes. Winter is the most dreaded season of all for makeup lovers, because it brings a complete change in your skin. Glowing, dewy skin turns dry and lifeless. That’s why it’s important to understand exactly which type of foundation works for your skin this season. Never fear, LuLu is here to help! Here’s a quick guide.
First thing’s first: shade. Unless you’re a superhuman, glowing amazon (or using a tanning bed, which we do not recommend!) you’ll likely lose your summer glow by a few shades this winter. Take this into consideration when swapping out your foundation, because there’s nothing more obvious than a glaring line of foundation along your chin separating the color of your face from the color of your neck. Try a lighter shade of foundation to match the color of your neck, and use a bronzer to bring that suntanned glow back into your look (WITHOUT the fake n’ bake!).
Say it with us: it’s all about HYDRATION! Sorry ladies, but if you’re a powder kind of gal, it’s time to store them away for the winter. Look for foundations that have a hydrating element to them, or are liquid-based instead of traditional powders, which will cling to dry patches and emphasize flaky skin. Simply using a moisturizer before application might not cut it when you’re out and about all day, so you’ll want to wear a foundation that includes something that moisturizes all day long. Try a tinted moisturizer, like the Mineral Moisture Tint!
For those of you that notice your oil will just not subside, even in the winter, we recommend going with a powder-based foundation to absorb any excess oil. The trick is also to use a finishing powder, keep your skin fresh and clean without excess shine. Be sure to moisturize after washing your face during these drying months to keep a healthy shine present.
Or as we like to call it: the worst of both worlds. You may be shiny, but still have loads of dry patches. For this, we recommend going with a cream-based foundation, like the Cream to Powder Foundation. It will go on smoothly as a cream, but transform to the lightweight, even coverage a powder gives you. It’s also buildable, so you can focus on areas that are oilier or areas that are drier.
Keep in Mind!
Just because it’s winter doesn’t mean you should slack on the SPF! It’s ALWAYS a good idea to have a foundation that has sunscreen in it to protect from the rays at all times, and stop any visible signs of aging in their tracks. SPF can also prevent dry skin by protecting and repairing it.
Dry air = dry skin! Your skin is thirsty this season, so ALWAYS remember to moisturize, especially after cleansing. Many face washes are drying, and strip your face of the natural oils you need for your skin to stay lively and bright.
Winter makes your skin look duller, so pair your foundation with something that adds a bit of shimmer or luster if you want to bump up the glow! Incorporate something like LuLuminescence to lose that winter flatness.
And don’t forget, you can always have a custom foundation made to fit your needs. Maybe your skin can’t be put into a box, so let us make something that works just for you!